Title |
Author |
Date |
Coalition For Better Ads - Ad Blocking
The Interactive Advertising Bureau in the US, the Association of National Advertisers and the American Association of Advertising Agencies have written a joint letter to the Coalition for Better Ads calling for the finalizing of: ‘a self-regulatory framework that will enhance marketplace adoption of the Better Ads standards and make a difference for consumers’
|
Mindshare |
2017 |
Google Stamp, Snapchat Discovery and Facebook Stories
More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.
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Mindshare |
2017 |
Apple iOS Update Safari Ad Blocking
Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards.
|
Mindshare |
2017 |
DMEXCO 2017
Started in 2009, DMEXCO (Digital Marketing EXposition and COnference) has over the years become one of the leading digital events of the year.
|
GroupM |
2017 |
LinkedIn Audience Network
LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks.
|
Mindshare |
2017 |
Alexa and Cortana get chatty
Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.
|
Mindshare |
2017 |
YouTube Augments Social Features
If imitation truly is the best form of flattery then Facebook and Snap’s product engineers will be feeling deeply flattered this week.
|
Mindshare |
2017 |
Is Pinterest becoming a search engine?
Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.
|
Mindshare |
2017 |
Amazon Spark
Amazon is continuing to grow its ecosystem by launching its own version of a social media network.
|
Mindshare |
2017 |
New Facebook Messenger Ads
Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.
|
Mindshare |
2017 |
Amazon Prime Day
Prime Day, Amazon’s ‘mega sale’, celebrates its third anniversary this week and expands to thirteen countries around the world on July 11th.
|
Mindshare |
2017 |
MEC @ Cannes 2017
MEC looks past the noise to present and discuss the most talked-about topics and the very best work that came out of this year’s Cannes Lions Festival of Creativity.
|
MEC |
2017 |
Speak Easy Report
A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.
|
Mindshare, JWT |
2017 |
Amazon buys Whole Foods Market
Amazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7Bn. Whole Foods currently operates two retail formats (premium Whole Foods Market and lower-cost 365 by Whole Foods) with 460 stores across the United States, Canada, and the United Kingdom.
|
Mindshare |
2017 |
Google Marketing Next 2017: Key Product Updates
Google’s annual performance marketing summit discussed key topics for marketers, including attribution (as you may have seen well publicized in the press), consumer insights/analytics, and automation.
|
GroupM |
2017 |
Apple’s Worldwide Developers Conference 2017
Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.
|
Mindshare |
2017 |
Google I/O 2017
Google’s annual developer conference – Google I/O – was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors. But this year is less flash and more bang.
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Mindshare |
2017 |
Ad Tech Players Partner For Shared Identity Matching
Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
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Mindshare |
2017 |
Quarterly Earnings Round-Up Q1 2017
The 2017 Q1 results are in, and here is our regular round-up of the usual suspects.
|
Mindshare |
2017 |
Amazon Policy on Alexa Skills and Ads
Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo and Dot devices.
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Mindshare |
2017 |
Fast Take On: F8 Facebook Developer Conference
This week Facebook held its annual F8 Developer Conference, a must-attend event for both developers and marketers based on key product updates and initiatives historically announced. This year, the major focus was on Augmented Reality (AR) as Facebook CEO Mark Zuckerberg put a stake in the ground for Facebook “to make the camera the first augmented reality platform,” thus setting the tone for the content that followed. While Snapchat could legitimately claim they have already done this, Zuckerberg’s point, though unstated, was that there are a slew of technologies (e.g. camera-based AR) that only Facebook’s massive global scale and footprint can make mainstream.
|
MEC |
2017 |
Twitter loses NFL live streaming to Amazon
Twitter has lost out on its 2016 deal with the NFL to live stream games. Amazon announced this week it will be live streaming 10 Thursday night games in 2017, the same deal Twitter made last year.
|
Mindshare |
2017 |
Coalition For Better Ads
This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web.
|
GroupM |
2017 |
Google / YouTube Brand Safety
There have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands.
|
GroupM |
2017 |
MEC @ SXSW 2017
The annual SXSW Interactive Festival (SXSWi) is an exciting incubator of digital creativity featuring the best and brightest minds, technologies and emerging startups across nearly every industry from healthcare and entertainment to food and politics.
|
MEC |
2017 |