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Pick Me: Breaking into Advertising, and StayingThere (An Adweek Book) Paperback – 12 Aug. 2005

by Nancy Vonk (Author)
4.7 out of 5 stars 36 ratings
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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Read more
Previous slide of product details
  1. ISBN-10
    0471715573
  2. ISBN-13
    978-0471715573
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    12 Aug. 2005
  6. Language
    English
  7. Dimensions
    14.99 x 1.75 x 22.61 cm
  8. Print length
    240 pages
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Product description

From the Inside Flap

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (12 Aug. 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0471715573
  • ISBN-13 ‏ : ‎ 978-0471715573
  • Dimensions ‏ : ‎ 14.99 x 1.75 x 22.61 cm
  • Customer reviews:
    4.7 out of 5 stars 36 ratings

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Nancy Vonk

Nancy Vonk

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4.7 out of 5 stars
36 global ratings

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Top reviews from United Kingdom

  • "fatbaldguy"
    5.0 out of 5 stars Advertising, here I come!
    Reviewed in the United Kingdom on 15 September 2005
    Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
    4 people found this helpful
    Helpful
     Report
  • Anonymous
    3.0 out of 5 stars actually just breaking into the creative department
    Reviewed in the United Kingdom on 30 August 2012
    Verified Purchase
    It's not so much about breaking into the industry, it's more about breaking into one side of it. It is a bit irrelevant if you want to gain a management position or be a strategic planner, but if you want to be in the creative department, have a read. It has generally good advice but it is not the best ad book for students/beginners in the field.
    Helpful
     Report

Top reviews from other countries

  • poojadsr
    5.0 out of 5 stars really nice book for beginners
    Reviewed in the United States on 4 March 2014
    Verified Purchase
    Learn from the Art Director how a newbie can enter the world of advertising, definitely not easy but this book answers some questions that obviously bother everyone wanting to enter the world of advertising. I found these questions are never answered in colleges but could definitely come out the minds of people who have already broke in. This is not a typical book on advertising but definitely shows you what lies inside. I recommend this to all those who wants to know what gets people excited about advertising and juniors who want to get into the field and have no idea, what they should do. Those who want to learn advertising..a word of caution that it is not the book to learn advertising
    Report
  • Amazon Customer
    5.0 out of 5 stars Great book.
    Reviewed in Canada on 9 February 2014
    Verified Purchase
    Should be required reading for anyone looking to get into/already in the Advertising industry. Lots of answers that don't usually get asked are in this book.
    Report
  • Brigitte
    5.0 out of 5 stars Great read if you're interested in entering the Advertising field.
    Reviewed in the United States on 26 January 2012
    Verified Purchase
    This books is definitely a great read if you're interested in entering the Advertising field. Give you real-life tips and can be an eye opener as well.
    Report
  • VickiC
    3.0 out of 5 stars Not as expected - but may be fine for some people
    Reviewed in Canada on 17 March 2014
    Verified Purchase
    Let me preface this by saying I didn't finish reading the book. Let me follow that by saying the reason that I didn't finish reading it was because 1/3 the way through it, I felt it wasn't as useful as I had hoped. The topics were as expected, but the format in which it answered/explored topics was not. It was like reading emails. That's the only way to describe it.
    Report
  • Michael J. Anapolsky
    5.0 out of 5 stars Pick Me Review
    Reviewed in the United States on 12 October 2009
    Verified Purchase
    I recently finished reading Pick Me and really learned a lot from it. I am currently attending a school to build my portfolio in copywriting and felt that reading this book was like attending a whole new school, learning things that I would not have learned in my current school. I highly recommend this book to those trying to break into the industry. Although I'm not there yet, I feel like I'm that much closer after reading this book.
    Report