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Kern calibrates and distributes some of the most accurate weighing scales in the world. What it needed to do was demonstrate this in a compelling way - to scientists, engineers and pharmacists.
The solution came in the form of a campaign in which every item was weighed. This encompassed a new stationery range (where even the weight of the ink was specified). And a DM pack, which included a tipped feather, and invited prospects online to guess the weight of the feather along with other lightweight objects - and earn Kern points.
Consequently the campaign had a 45% response rate and 20 new resellers signed up, creating 50,000 Euros of additional revenue - after just one month.
So, on balance, it was a huge success.
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