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In recent years, mobile bullying and sexting (sending inappropriate images) has increased among teenagers. To make them aware of the impact of these actions, LG got together with Y&R/VML New York to create the 'Give It A Ponder' campaign, which asked them to stop and think before they acted.
The 'Ponder Me App' took this idea into the digital space with a video chat plugin that allowed users to grow a realistic-looking beard while video chatting with friends.
The app was the first of its kind, combining facial-recognition technology and a video chat effect. In less than 30 seconds, teens could surprise friends with a beard - perfect for pondering.
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