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Highly Commended
Media
MediaCom Denmark
Danske Bank
Moneyville
Danske Bank wanted to educate children about basic financial concepts - and build a relationship with them at the same time. A fun and engaging website, Moneyville, was developed for the task. Posters and print ads drove traffic to the site, and the response was overwhelming. More than 50% of Danish children between the ages of five and seven paid a visit to Moneyville!
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