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Highly Commended
Media
Mediaedge:cia USA
Macy's, American Rag
Ragged Road
Macy's private brand, American Rag, was looking to appeal to a teen audience. The solution was an original, authentic documentary series called Ragged Road. It took five young adults on a road trip, meeting US musicians and industry executives. The music theme was an instant fit with the target market, and the series generated over two million video views.
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