|
 |
| |
|
Dynamic Logic/Millward Brown | AdIndex | Mobile Advertising Effectiveness
 |
Dynamic Logic are visionaries. Despite worldwide spend on cellphone advertising reaching more than $2.7 billion in 2007, there was
no way of truly measuring its impact on a brand. That all changed with AdIndex for Mobile.
This new research tool took as its inspiration the existing techniques used for quantifying internet campaigns. Bespoke technology was
developed by Dynamic Logic, with various partners - a process that proved to be a trial by fire. Something like this had simply never
been done before.
In another groundbreaking development, research respondents were then recruited via their cellphones.
The AdIndex solution has now been thoroughly tested in the marketplace - and client feedback has been tremendous. Having completed
more than 30 studies, each new campaign can now build on the results of those that have been before. For clients, that means
targeted messaging, and effective results. For Dynamic Logic, it's just another digital step towards understanding today's consumer. |
|
|
|
|
| |
|
Return to Awards List