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Mediacom Germany | Cesar | Doggy Salons
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| Cesar, a dog food producer, was trying to target a very select audience. These were very protective women, who were extremely
particular about their small dogs' diet. They were willing to be guided by trusted experts, so Mediacom dragooned enthusiastic
dog salon owners to introduce Cesar to the market. The brand had a huge presence in these highly credible, caring environments.
Dog owners were surrounded by professionalism, indulgence, and commitment - as well the Cesar name. An entirely new media
channel was born. |
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