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JWT New York | Domino's Pizza | Anything Goes
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To start the new year, Domino's launched a new deal. Called 'Anything Goes', it offered any large pizza for just $9.99. To promote this,
JWT developed anythinggoesdeal.com in conjunction with eBay.
Online participants had to take part in a digital treasure hunt, playing games and finding clues as to when prizes would be available.
Only then could they bid for items like iPod Nanos, Gibson guitars, and Sony flat-screen televisions - all 'auctioned off' on eBay for just $9.99.
The campaign was one of Domino's most successful, with over 4 million viral views, 1.3 million participants, and a noticeable increase
in sales. |
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