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Ogilvy Frankfurt | German Foundation For Monument Protection | Begging sculptures
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The maintenance of Germany's historical monuments requires a great deal of money. And so the brief from the German Foundation for Monument
Protection was a simple one - to invite donations.
As part of the campaign, Ogilvy drafted those most affected by the disrepair: the sculptures and statues that are integral to any historical site. Life-size
replicas were produced, and these were placed in subways and pedestrian underpasses as 'beggars'.
Donations went up 40%. |
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