CONSUMER NEXT
Previous generations relied upon government, educational, religious and other institutions to set the agenda. Today, many people feel that they've been let down by them. People are now more proactive and less trusting, seeking to take greater responsibility for achieving physical wellness and balance in their lives. They want to be better informed about what they can do about enhancing their wellbeing. Increasingly they recognise that happiness is more than career and money. Play, spiritual wellbeing and the natural world also have an important role.
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RESEARCH | HENLEY CENTRE HEADLIGHTVISION | NESTLÉ
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