WPPED Cream 2007  

Highly Commended OGILVY MALAYSIA | IBM | SMALL, MEDIUM OR LARGE



Small, Medium or Large

To change the perception that IBM caters only to large corporations, a specially-designed letter split into three parts, analogous to Small, Medium and Large businesses was created. All three parts could be read as one letter. Each part could also be read as a standalone letter, showing that every business regardless of size is important to IBM.
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