In Bulgaria, thousands of abandoned children live on the streets of the capital city of Sofia without a roof over their head or the protection of a family. The newly founded charity Prijateli - "Friends" - endeavours to give these children a stable home in a network of foster families. Prijateli urgently needs financial support to do this.
To raise awareness, we sent a children's mobile set to german businesses which were already active in Bulgaria. The mobile's contents starkly illustrated the threatening everyday life of these abandoned children. Within three weeks of the mailing date, 11% of the contacted companies sent a donation.
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OGILVY FRANKFURT | CHARITY PRIJATELI | PRIJATELI CHILDRENS MOBILE
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